Getting your first customers isn’t straightforward. You may think you have the best product in the world, but until you can convince someone to actually pay for it you don’t have a business.

In this episode, we talk about how we got our first beta customers and then how we effectively scaled beyond that. Some of the learnings we discuss are:

  • How to use people that you know to be your test subjects so that when you get actual customers you have gone through the process of on-boarding with someone sympathetic.
  • Not worrying about the fact that early on, the onboarding process isn’t scalable: think about what you are learning rather than creating a repeatable sales model at this stage.
  • What sorts of marketing should you do in the early stages of the product?
  • What type of people should you hire as you begin to scale to support customer success, sales and marketing?

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