Pricing is hard and don’t tell anyone this, but in the early days of ScreenCloud, pricing was basically a “pull a number out of a hat” exercise, as Mark explains in today’s episode. 

 As your startup grows and expands however, your pricing strategy needs to adapt and evolve with it, and continual experimentation and testing is essential. In this episode, David and Mark discuss their experience and challenges with pricing at ScreenCloud, as well as what they’ve learned from well-respected experts in the industry, including the three tiers of B2B SaaS customers and the four myths of bundling. And how above all, your pricing should be simple and aligned with the value you create for your customers.

 

Show notes:

 

Check out the EnterpriseReady podcast episode featuring Adam Gross.

Check out the Invest Like the Best podcast episode featuring Shishir Mehrotra.

Read more about the four myths of bundling

Find out about ScreenCloud: screencloud.com  

Connect with David Hart or Mark McDermott on LinkedIn.

Get in touch: hello@screencloud.com 

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