Jun 10th, 2020
During the current crisis and the almost certain financial downturn that will ensue, many companies are going back to basics. Questioning their positioning, who their core customers are, what their offering is, and perhaps most importantly of all, how this is still relevant to the world today. In this episode, Mark and David talk about revisiting our positioning at ScreenCloud and what questions this has brought up. How serving everyone and being a generalist can lead to short-term profit, but why niching to one expert area could unlock an underserved need in the market. With examples of category leaders like Drift, who found a way to change the entire system by specialising in one area, and why looking back to what worked isn’t the way to determine what could be.
Find out about ScreenCloud: screencloud.com
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