Storytelling is a great tool within a business for solving problems and communicating with your team. Why? Because it clearly conveys your 'intent'. Sharing your intent means people understand where you're heading and why.

Telling a story from a company perspective that illustrates your intent also means that everyone knows the direction you are heading. A story is so much more identifible and easy to engage with than a list of objectives, or a mission statement. Who remembers their company's 10 Values if it's presented as a list of bullet points with no narrative around it, anyway?

As usual we meander off into a few other 'stories' to make the point. 


Show Notes:

Debbie Wosskow's network for working women in the UK:

Secret Entrepreneurs Podcast:


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